About Aaron

I'm a technologist, product builder, and dad.

I've spent 20+ years helping software organisations improve their delivery, architecture, and team practices - and learning just as much in return.

Aaron Gregg - Technology and Product Leader

My Story

I started as a developer who loved clean code, patterns, and good design.
Over time, I realized the hardest problems in software aren't technical - they're human.
Why do good teams stall? Why do the same issues resurface? Why are we so busy yet delivering less?

That curiosity pulled me toward systemic change: aligning architecture, delivery, and product thinking.
I've led transformations in startups, scaleups, and established companies, helping them become product-led and engineering-empowered.

I approach technology with Don Norman's principles of discoverability and feedback:
If a system hides its structure, confuses its users, or punishes exploration, that's the system's fault - not the user's.

What I Enjoy

Turning messy legacy into clean systems and empowered teams.

Coaching product owners and tech leads toward continuous improvement.

Building secure, cost-effective platforms on Azure with managed identities and private networking.

Hands-on development with .NET, Vue, React - staying close to the code keeps me grounded.

How I Work

Transparency & discoverability

Make information findable and decisions explicit.

Small feedback loops

Learn faster, correct sooner.

Empowered teams

Give people the context to decide, not just tasks to perform.

Architecture as leverage

Design for change, not perfection.

Quality & security as defaults

Automate where possible, simplify everywhere else.

Recent Experience

Interim CTO & Consultant

ATG Consulting · Germany

Feb 2024 – Present

Transformed a mid-sized software company through strategic restructuring, establishing reliable processes, product clarity, and team accountability.

Led agile/product and cloud transformation: introduced clean architecture, CI/CD and Azure-native governance.

Prepared organisation for successful acquisition and integration into a larger group.

Co-Founder

TenderHub · Australia

Aug 2023 – Present

Launched a tender aggregation, search and notification platform using Azure, .NET 8, and Vue 3.

Defined architecture for multi-tenant cloud scalability and compliance.

Built data pipelines for tender collection, classification and notification services.

Development Partner

Radical Systems · Australia

Aug 2023 – Present

Delivering project-based software development for Australian clients across .NET, Vue, React, and MS SQL Server applications.

Architecting and implementing Azure-native solutions with focus on security, scalability, and operational efficiency.

Providing hands-on technical execution and architectural guidance for enterprise applications.

VP Product Development

Paessler AG · Nürnberg

Jan 2020 – Mar 2024

Developed product and technical strategy whilst transitioning a flat and chaotic environment into a structure that fostered high ownership.

Led multi-year product modernization, new portfolio acquisitions and the creation of a cloud and data science strategy.

CTO

Symanto Research · Nürnberg

Jan 2016 – Sep 2019

Connected strategic company goals with IT, Research and Software competencies, leading the R&D department.

Led technology selection and implementation, packaging machine learning algorithms in heterogeneous languages into a cloud software environment.

Earlier roles with Avanade Deutschland, MüllerVerlag GmbH, Fujitsu Web Solutions Centre and Fujitsu Darwin available on request.

Life Outside Work

I work to live. Family is my foundation.
We love traveling for food and culture - street markets in Asia, local bakeries in Europe. I'm fascinated by how people express care through cuisine.

At home, it's math and science projects, Minecraft worlds, and Disney movie marathons.

When I'm not behind a laptop:

In the garden, experimenting with irrigation or compost.

Renovating something, often learning new skills on YouTube.

Fixing our car, like the time I learned to replace the brakes from a video tutorial.

Life's better when you're always learning, and that applies just as much to technology as to everyday craft.

Guiding Principles

"Empathy is a design tool."

"Iteration beats intention."

"Good architecture is invisible."

"A healthy team is the best productivity framework there is."

Explore my work